Agricultural Supply Chain Financing Strategies under the Impact of Risk Attitudes

Bank and e-commerce financing strategies are the main ways for farmers to solve problem of capital shortage. Aiming at uncertainty risk output agricultural product supply chain, we consider attitudes farmers; construct Stackelberg game model under different obtain optimal decision explore expected factors, degree farmers’ aversion, e-commerce’s interest rates on decision-making results. Our research found that with low-risk aversion prefer choose strategy when lower. In addition, risk-averse lead lower equilibrium between e-entrepreneurs, which is not conducive interests farmers. A higher factor reduces production inputs purchase price. When low, whether provides services only affected by rates, create more value e-commerce.